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Sydney wins bid for World Masters Games

 

The successful bid included a prospectus, a website and a promotional video, formal presentations and a venue tour.

A short extract [10MB] of one of the formal presentation is included below.

presentation

Requires MS Powerpoint Viewer

To download, click here

games website

The the full presentations and the promotional videos can be viewed on request.

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eventmark was founded in 2004 by John Rose, who has more than 20 years' experience in events, marketing and administration in the public and private sectors.

Prior to establishing eventmark he was Director of Major Events for the New South Wales State Government.

In that position he played a major role in development and administration of the government's special events programs, including New South Wales Hallmark Events, Regional Flagship Events, the New South Wales Major Events Board and state bids for or financial support of a wide range of events.


Events in which he has played a significant role include the Sydney 2000 Olympic Games, the 2003 Rugby World Cup, the Australian and World Masters Games, the Tennis Masters Cup, the Track Cycling World Cup, the Sydney 2002 Gay Games, the Australian Surf Lifesaving Championships and the Lions World Congress 2010.

He was also principally involved in the government's financial support for or development of events such as the Festival of Sydney, the Sydney Film Festival, the Sydney Writers' Festival, Mercedes Australian Fashion Week, the Biennale of Sydney and Chinese New Year.


His previous experience has encompassed events ranging from the Sun-Herald Teddy Bears' Picnic and the Sun-Herald City to Surf to international conferences and symposia and the Australian Bicentennial celebrations.

He has also worked in print and electronic media, including senior positions with the Australian Broadcasting Corporation, and in university marketing, including institutional branding, student recruitment, corporate fundraising and sponsorship, community relations and media management.


He is a professional member of the Australian Tourism Research Institute and a member of the Advisory Board of the Australian Centre for Event Management at the University of Technology Sydney.


eventmark has established strong working connections with a number of key organisations in the events, sports and cultural marketing industries, ranging from high-touch hospitality and incentive programs to sponsorship marketing, from policy development and capacity auditing to consumer surveys and market analysis, and from government events agencies to event ticketing firms.

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