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Intelligence
Information does not lead
automatically to understanding, but understanding is rarely
attained without adequate information.
The defining
factors in becoming fully informed are essentially resource-based -- because information and
knowledge take time and money to acquire.
eventmark has built and
continues to build a body of knowledge of relevance to sporting,
cultural and community organisations, and we embrace the
continuing need to capture the wealth of information that dwells in
every organisation and its members.
We gather and
share information through a continuous process of research, enquiry, communication,
and interaction with clients, colleagues and those
with relevant data and acknowledged expertise.
Our approach to
specific projects on behalf of our clients is strongly research
and fact based.
We also place strong emphasis on understanding the context of the
specific organisation and its stakeholders and the interplay of
diverse perceptions.
Our intent is to
reduce the unknown, make allowance for the still unknown, enable
exercise of judgement and discretion, understand the outcomes, and
respond through learning.
Our aim is to
enable organisations to adopt a rigorous approach to gathering,
analysing and acting on appropriate, relevant intelligence in a straightforward,
uncomplicated, continuous process.
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